Nationalrail.co.uk is a service that is begun in the United Kingdom so it mainly serves for the rail passengers of the UK. On the map of the distribution of the national and regional search volume of Nationalrail.co.uk, we can only see the United Kingdom. Actually the web service is a national rail web service and there must be other rail passengers in other countries concentrating on the web service. We just can not see them clearly for the volume of the countries is very small.

The volume of the United Kingdom reaches 100% on the list. It is known to all that although the United Kingdom is not big the using of rail transportation is quite frequent and the mainland of it has to link Ireland by rail. As a result the United Kingdom can take up the leading position on the list.

Thames Ditton is famous for its web service of ordering inns. People concentrate on rail web service, which implies they need to solve the problem of where to live. Seeing from this point we know that there is a link between them. In other words it may be the influence of ordering inn web service of Thames Ditton that makes the web search volume of the city be that large. London is the second on the list and the volume of it has surpassed 90% and Poplar’s search volume is just behind London’s. Poplar is a part of London which is the capital of the UK and a metropolitan city in the world. Just imagine that if you have the chance travelling to the UK and where are you going? Yes! London! That is why both London and Poplar can be at the top three.

Analysis of National Rail’ Web Search Volume in Regions and Cities across the World

From the list of regional interest search, there are only six regions emerged here; they are respectively United Kingdom, Ireland, Germany, Spain, France and United States. With no doubts, United Kingdom is been searched frequently. It is because that National Rail is a type of passenger rail services operated in Great Britain. In addition, due to the geographic advantage, National Rail still cross through the European countries, thus, regions like Ireland, Germany, Spain and France are included. What impress us most is that United States is also listed in the rankings. It demonstrates that National Rail has the intention to expand its global market, and United States is the first step of this strategic plan.

Meanwhile, look at the rankings in cities, the top is Brighton, the rest cities are respectively Croydon, London, Cambridge, Thames Ditton, Reading, and Manchester etc. the fact is that all the listed cities are from United Kingdom. It is clearly seen that the cities are almost located in the south of United Kingdom, which has a dense population with a soaring development in commerce.

  National Rail, owned by ATOC, is a Britain popular public transport which brings convenience and comfort to passengers.

Analysis Of Regional Web Search For NationalRail.co.uk

     National Rail Enquiries (NRE) is the definitive source of information for all passenger rail services on the National Rail network in England,Wales and Scotland.NRE is one part of the Association of Train Operating Companies(ATOC),which is responsible for providing business services to the Train Operating Companies.

    NRE handles an average of 2 million journey enquiries every day either through their contact centres,
self service channels or through information services supplied to 3rd parties.The NRE website offers journey planning,timetable and fares information and provides a range of rail-related information to rail passengers and is classified by the government as a super-site.

    We can see from the graph,the United Kingdom enjoys the largest search volume,the second are Ireland,
the next are Germany,Spain,France,and the United States,but other than Ireland,the search volume in these countries are almost none,so more effort should be made to expand its market across the world in the future.It's no doubt that it's most popular in the United Kingdom,because it's the rail services on the National Rail network in England,the website including train times&tickets,stations & on train,hotels and so on.Ireland is just adjacent to the United Kingdom,they have similar customs and life styles,so there is no surprise that national rail has a good market in its neighboring country.

 

      Let's look at the rankings in cities,they are Brighton,Croydon,London,Thames Ditton,Cambridge,Reading,
Manchester,Brentford,Poplar and Sheffield respectively.Notice that?They are all cities of Britain,so it's no doubt that national rail are popular in these cities.