Analysis Of Regional Web Search For NationalRail.co.uk

Analysis Of Regional Web Search For NationalRail.co.uk

     National Rail Enquiries (NRE) is the definitive source of information for all passenger rail services on the National Rail network in England,Wales and Scotland.NRE is one part of the Association of Train Operating Companies(ATOC),which is responsible for providing business services to the Train Operating Companies.

    NRE handles an average of 2 million journey enquiries every day either through their contact centres,
self service channels or through information services supplied to 3rd parties.The NRE website offers journey planning,timetable and fares information and provides a range of rail-related information to rail passengers and is classified by the government as a super-site.

    We can see from the graph,the United Kingdom enjoys the largest search volume,the second are Ireland,
the next are Germany,Spain,France,and the United States,but other than Ireland,the search volume in these countries are almost none,so more effort should be made to expand its market across the world in the future.It's no doubt that it's most popular in the United Kingdom,because it's the rail services on the National Rail network in England,the website including train times&tickets,stations & on train,hotels and so on.Ireland is just adjacent to the United Kingdom,they have similar customs and life styles,so there is no surprise that national rail has a good market in its neighboring country.

 

      Let's look at the rankings in cities,they are Brighton,Croydon,London,Thames Ditton,Cambridge,Reading,
Manchester,Brentford,Poplar and Sheffield respectively.Notice that?They are all cities of Britain,so it's no doubt that national rail are popular in these cities.